Advertising, Values and Social Change : A Sociological Analysis by Publication Date: 2019
Advertising by Design by
A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)
Publication Date: 2016
Advertising Explained (RLE Advertising) by
This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference. First published in 1949.
Publication Date: 2013
The Art of Client Service by
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Publication Date: 2016
Best Practices for Graphic Designers, Grids and Page Layouts by Publication Date: 2012
Beyond Advertising by
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and academics all grappling with today's unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Publication Date: 2016
Communications Writing and Design by
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Publication Date: 2017
The Copywriter's Toolkit by
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor's manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Publication Date: 2012
The Copywriting Sourcebook by
It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Publication Date: 2010
Emotional Appeals in Advertising Banking Services by
Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has increased the need to appear more appealing to consumers. Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores how UK banks are pulling at consumers' heart strings with appeals that are often filtered through personal ideologies, life experiences and previous exposure to brands. It investigates consumers' perception of this strategy, as well as the wider implications of using emotional appeals in financial services advertising. Based on empirical data and research, this books will prove invaluable to students, researchers and managers alike.
Publication Date: 2018
Design is HistoryImages demonstrating where design came from, how it developed, and who shaped its evolution. |
Luna Commons - Public Collections16 digital image collections, including maps, books and even gravestones. |
Old Maps OnlineDiscover the cartography of the past. |
Digital Art Museum (DAM)An online resource for the history and practice of digital fine art. |
Information is BeautifulData, information, knowledge: distilled into beautiful, useful graphics & diagrams. |
Google Art ProjectAn online platform with high-resolution images and videos of artworks.
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MAAS CollectionThe Museum of Applied Arts and Sciences collection. |
Historical AnatomiesImages from anatomical atlases in the National Library of Medicine's collection. |
New Old StockVintage photos from the public archives. Free of known copyright restrictions. |
Some of the resources listed here are for information, some are to use in projects and are copyright-free, and some are subscriber-based where creatives can either purchase images or upload to promote or sell their works.
- BBC Motion Gallery Video CollectionComprehensive collection of distinctive, high quality motion imagery.
- Creative Commons DatabaseA tool that allows openly licensed and public domain works to be discovered and used by everyone.
- Digital Games Research Association digital libraryThe association for academics and professionals who research digital games and associated phenomena.
- EnvatoOver 9 million digital products created by a global community of designers, developers, photographers, illustrators & producers.
- PexelsAll photos and videos on Pexels are free to use. Attribution is not required.
- Pond5Over 25 million royalty-free stock videos, plus music, photos, and sound effects.
- Production Crate - Creative AssetsCollections of VFX & Motion Graphics, SFX & Music, and Graphics & Textures.
- Smithsonian Open AccessMore than 3 million 2D and 3D digital items from the collections.
- VADSA national collection of over 140,000 images from over 300 art and design collections across the UK.
- Animation World Network The Animation World Network is animation-related publishing group on the Internet, providing readers from over 151 countries with a wide range of interesting, relevant and helpful information pertaining to all aspects of animation.
- British Pathé Newsreels Archive of 85,000 newsreels free to view online at the British Pathé website or on YouTube. Pathé News was a producer of newsreels and documentaries in the UK. Spanning 1896 to 1978, the video collection includes footage of major events around the globe, famous faces, fashion trends, travel, science and culture. YouTube channel: https://www.youtube.com/user/britishpathe/
- Concept Art Empire Concept Art Empire is to share helpful tips, quality info, and valuable resources for artists who love entertainment art. This is a website for all artists of all skill levels, mediums, and creative pursuits.
- Creative Cow Community dedicated to supporting professionals working in film, video, and audio.
- Digital Art Museum (DAM) Digital Art Museum DAM is an online resource for the history and practice of digital fine art supported by a wide range of background information including biographies, articles, a bibliography and interviews. DAM also includes an Essays section with articles by artists and theorists specially selected to place the works in context.
- Digital Games Research Association digital library DiGRA is the association for academics and professionals who research digital games and associated phenomena. It encourages high-quality research on games, and promotes collaboration and dissemination of work by its members.
- Frieze Website of the international contemporary art magazine, Frieze, offers features, exhibition reviews, essays and new artists. Also virtual viewing rooms of their art fair when open.
- Google Art Project An online platform through which the public can view high-resolution images and videos of artworks from partner cultural organizations throughout the world. Partners include, MoMA NY, TATE UK, Guggenheim, Biennale of Sydney, Serpentine Galleries, London, and hundreds more. The platform includes advanced search capabilities and you can browse Art Movements, Artists, Mediums and Places.
- Google Street Art A living archive which collects maps and photographs street art before it can disappear.
- International Journal for Digital Art History The annual peer reviewed journal seeks to gather current developments in the field of Digital Art History world-wide and to foster discourse on the subject both from Art History and Information Science.
- Loading... The free academic journal of the Canadian Game Studies Association which studies videogames. The journal provides immediate open access to its content but will sometimes require you to login with a username and password.
- Netdiver A links page for new media art and artists, graphic designers, illustrators and photographers, netdiver calls itself a "design + digital culture magazine that uncovers, reviews and publishes outstanding work by the international design community".
- NYPL Digital Collections - New York Public Library Provides access to over 275000 images digitized from the library collections, including illuminated manuscripts, historical maps, vintage posters, rare prints and more.
- Screen Skills UK ScreenSkills is the industry-led skills body for the screen industries – film, television (including children's, unscripted and high-end), VFX (visual effects), animation and games.
- Visual Effects Society The Visual Effects Society (VES) is a global professional honorary society and the entertainment industry’s only organization representing the full breadth of visual effects practitioners.
- Webopedia Online Computer Dictionary for Computer and Internet Terms and Definitions The Online Tech Dictionary for Students, Educators and IT Professionals
- WIRED The leading, mass market consumer magazine devoted to the new communication technologies and the digital revolution.
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